I create content
that converts &
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drives sales
Hi, I'm Michelle. I'm an economist turned marketing strategist, content creator, and writer. I work with fast growing tech and e-commerce companies to deliver proven results.
Hi, I'm Michelle. I'm an economist turned marketing strategist, content creator, and writer. I work with fast growing tech and e-commerce companies to deliver proven results.
A single article written for Design Make Produce generated over $70,000 revenue over a 12 month period
Read more >I created reels that went viral for Naked French with over 2 million views on Instagram
Read more >Launched Swell to Product of the Day on Product Hunt — and featured by Daily Digest with 500k+ tech readers
Read more >
I'm an Australian living in Paris and New York, (yes — I'm nomadic!) with over 7 years in tech, marketing, & entrepreneurship. Working with early-stage startups and fast growing companies is not only my sweet spot, but my passion.
If you've been looking for ways to grow your company through meaningful content and thoughtful performance marketing, then you've come to the right place. I create data-driven content built on solid strategies - designed to strengthen trust with your audience at every step of their journey.
Content that delights your audience and converts at each step, grounded in full-funnel acquisition strategy.
Get in Contact
Thoughtful and meaningful long-form content that's also built to rank. Emails and sequences that close and bring in the sales.
Clearly mapping the user journey to acquisition. Clarity on how each channel works in your ecosystem to grow awareness, build trust, and convert.
Video & audio content for organic social media engagement. Authentic ads that get your followers to take action.
Michelle is a skilled strategist & creator. She can deliver value and insights to maximize business impact at every step of the journey. Her resourcefulness and experience are a continuous source of empowerment to me as CEO and the whole company.
Michelle impressed me with her professionalism, creativity and dedication. We worked together on a complicated campaign but thanks to Michelle the execution was just a pleasure.She is a dedicated and talented content creator and I can only recommend collaborating with her!"
It was a pleasure working with Michelle. She was very helpful and attentive to what I needed, which made the entire process easy and enjoyable. I recommend her services to anyone looking for a content creator that has your best interest in mind!
It is my pleasure to recommend Michelle for her outstanding work in email marketing and data analysis. Her analytical skills and attention to detail are exceptional. The recommendations she provided were spot-on when it came to improving our email marketing.
Michelle's expertise in the fintech space was evident from day one. She provided invaluable insights and guidance, helping us navigate complexities of our industry. Her ability to create data-driven content and craft targeted marketing playbooks has enabled us to execute on growth objectives effectively.
I have been a client of Michelle's and have found her very effective in honing in quickly on understanding the customer and identifying primary channels for driving growth. She has communicated clearly and has been very easy to work with. The insights she developed through a series of customer interviews were invaluable for shifting our brand focus. I recommend engaging with Michelle especially where a sharp focus on customer behavior is needed.
Michelle has become an invaluable extension of the Rounded team. Not only has she brought many new opportunities through her demand generation strategies, but her disciplined, data-driven process has changed the way we think about marketing.
